And it’s that time of the year my friends. Time to look back on the best of 2022 for HOLB! Gotta say it was a good year. No actually it was a GREAT year! Like with any business owner I set goals and changes at the beginning of each year and we CRUSHED it this year. More on that later. For now let’s take our yearly look at the top blog posts, most popular items of the year, and best personal moments of 2022.
TOP BLOG POSTS OF 2022
#1 | OUTFIT IDEAS FOR DISNEY WORLD – This was from 2021 but this post alone brings in tons of views to my blog every single day. The #1 goal of any person who runs an active blog is to create evergreen conrtent, content that stays relevant and continues to bring in traffic on a regular basis. I have a handful of those evergreen posts but this one is my top viewed post every written.
#2 | DIY CLOSET ROOM MAKEOVER – Another one of those evergreen posts that still drives in traffic to HOLB everyday. Erik man, you did a stellar job on this room for me!
#3 | MY HONEST REVEIW OF GOLDEN GOOSE SNEAKERS – I have added more Golden Goose sneakers to my collection than I care to admit haha! But once again this blog post continues to trend and hopefully continues to help others make the decision of which GG to add to their closet.
#4 | WHICH STYLE OF GOLDEN GOOSE SNEAKERS IS RIGHT FOR YOU – I wrote this one last year and it was one of the best of 2022. Definitely a follow up to the original GG post I wrote and compares several styles that I have.
#5 | AMAZON FALL OUTFITS – This post still has a ton in stock and great pieces you can still wear through winter!
#6 | AMAZON WORKWEAR OUTFITS – I’m always getting requests for more workwear looks so this one was a hit! Mostly spring styles here but I’ll work on getting one out with some winter workwear ideas for you soon.
#7 | OCTOBER TARGET STYLE FINDS – This blog post was the best of 2022 for Target posts! Everyone went crazy for these sweaters!
#8 | OUTFIT IDEAS FOR NASHVILLE – Such a fun post to do and such great outfits for a trip to Nashville. Too bad I ended up forgetting half of them at home haha!
#9 | 2022 NSALE TRY ON – One of the biggest sales I cover every single year!
#10 | MY EMMA ANGELICA – One of the saddest posts I ever had to sit down and write. The loss of my Emma is still very fresh and not an hour goes by that I don’t think of her or her brother Benny.
THE TOP 5 FASHION BUYS
THE #1 MOST PURCHASED ITEM ON HOLB in 2021: THE TARGET JUMPSUIT!
You guys! This is 3 years in a row that a Target jumpsuit took the spot as the #1 most sold item of the year! It was this utility style that took the spot as the best of 2022. Sold out now but I’m sure we will have another to show for 2023!
Coming in #2 for top fashion buys is this thermal from the NSALE. Sold out now but found this one on sale and super similar.
This Target chunky sweater was a big hit for 2022!
Everyone’s favorite holiday plaid sweater was also part of the best of 2022. Still in stock too!
And believe it or not these boots were the top selling shoe for 2022! Great for wearing all winter and on sale!
THE BEST OF 2022 PERSONAL MOMENTS
Getting Jesse Styles will go down as the best of 2022 moments of the year! Gosh how this dog has changed everything. Never thought I would fully take on being a big dog person but he has 100% converted me. So much love for this dog. All the walking, all the training has just made my bond with him grow more and more. He is pure goodness. Every person every age, every dog — they just love him and he loves them. Couldn’t have dreamed up a better personality for our Golden.
The one thing with blogging is you are forever pushing boundaries and stepping out of your comfort zone. My brand grew on photos but this year I had to finally push myself to start creating video content. It was rough at first, just as my photos were when I started, but I’m proud of every reel I create. We even had one hit over 800K views! Granted it was of Jesse LOL. All in all though I feel like I got a good grip this year on video creation.
While my engagement on Instagram isn’t where I want it to be I gotta say I have never felt stronger about HOLB and where it’s at. IG trends have changed but I refused this year to have an account that looks like everyone else just becasue those accounts are getting better engagment. I stayed true to the type of content I have always created which is a good mix of fashion and lifestyle. The result of that? I had more brand partnerships this year than ever before. Repeat brand work that has only strengthened my partnerships and new ones that ended up with repeat campaigns. That says something.
In an industry where everyone is concerned with likes, views and followers those aren’t the only metrics that equal success. I haven’t swayed from creating quality content that resonates with all of you. That is something I am so proud of.
We finally have mulitple streams of income from multiple platforms (something we’ve been working on doing over the course of 6 years). And while I haven’t had the time to write 3 blog posts a week I increased our blog views by 50K this year. Finally, I had a goal to make a certain amount this year and I exceeded that by a landslide!
THE BEST OF 2022 CAMPAIGNS
There were a ton of campaigns that made of the best of 2022. Top highlight was working with ShopRite and The Rockettes over the holidays. Definitley a pinch me moment that I got to share with Erik and Summer. Summer got a campaign with Justice, her absolute favorite store. And of course my month long holiday partnership with Maurices was a fun one to do.
I know some other content creators don’t love to do brand work but it’s actually one of the things I love most to do. I have always loved to put my spin on a campaign and highlight a brand, a product or a cause. To some it may seem adsy or like a commercial but for me it’s a challenge. I so enjoy telling a brand’s story hoping it will resonate with you. I’ve been blessed with getting so many of these opportunities. Sure there are a lot I turn down as I will only ever show what I think you’ll love to see, but I’m always proud of the brand work I get the chance to do.
It was a year friends! Lots of changes coming to HOLB in the new year. Sandy is going to take on an even bigger role behind the scenes and I’m currently looking to hire one more as I want to expand, share more but I just can’t do it all myself anymore. Not a bad problem to have by any means. BUT I’m 100% ready to take on more and feel seasoned enough with almost 6 years under my belt to try and incorporate more. So stay tuned for that!
And while I wrap up the best of 2022 I just want to say THANK YOU to each and everyone of you. We work like crazy behind the scenes to keep HOLB running and growing but without all of you we wouldn’t be here. You help keep the wheels spinning and your endless support means everything to me. So thank you a million times over. Wishing you all a Happy New Year and excited to take on 2023 with you all by my side! xo